In the world of brick and mortar supermarket retail, cutting edge innovation is a destination.

In 2021, the parent company of Whole Foods (Amazon) is introducing potentially game changing technology in their new supermarket brand Amazon Fresh.

Last week Amazon Fresh opened a new supermarket near Alexandria, VA, with their new checkout-free shopping tech, which is as cutting edge as one can get, maybe just short of flying cars.

Below is a video from Miyo Koszeghy, giving a tour of the new Amazon Fresh.

I expect to visit this store in coming weeks, so more to come.

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