Photo Credit: SI

Made it to the new Amazon Fresh store in Franconia, VA. Combined with the futuristic Amazon Dash Cart technology, and some innovative signage, the store is an interesting shopping experience.

At 30,000 square feet, this is a suburban D.C. supermarket that features Amazon devices, some Amazon brands, and a full selection of grocery products.

Customers who want to take advantage of Amazon’s game-changing Dash Cart tech (employing computer vision algorithms and sensor fusion technology) need to sign in with a QR code on their Amazon app, then as they begin shopping, would place their groceries in their cart, which now identifies and tracks the products.

At the end of the supermarket experience, Amazon shoppers can now bypass the traditional checkout lanes, walk through a special lane designated for the Dash Cart tech, and leave the store as the cart charges the customer’s credit card. The receipt is emailed to the customer.

Currently there are 14 Amazon Fresh stores open in California, Illinois, Washington, and Virginia, with reportedly up to another 28 stores planned.

The future of retailing appears to be here. I’ve seen it firsthand.

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