People are reading less and less, and watching video more and more.
Video is exploding on Facebook (and YouTube), while Instagram (see below) is zeroing in on creators, video, shopping and messaging. The trendlines are clear.
Here’s the Head of Instagram, Adam Mosseri, talking about their four key areas focus, including video.
Hot take: The future is video it seems. That’s where most of the eyeballs are going. Which means I’ll have to dive into video at some point, and figure out how to make interesting content there too.