All About Driving Sales

STRATEGIC GROWTH:
– Business Development
– Building New Revenue Streams for Major Retailers
– Gross Profit, Inventory, Turns, Shrink (SBT/POS)
– New Product Lines (Idea, Branding, Launch)
– Productivity in Prime Real Estate (Impulse)
– Project Management
– Merchandising
– Domestic and Overseas Manufacturing (Product Sourcing)
– Contracts. Negotiation. Pricing.
– Intelligent Market Research

MEDIA NARRATIVES:
– Media Bookings
– Breaking News as a PR Tool
– Winning Public Policy Debates

BUSINESS STORYTELLING:
– Simplicity. Not a screenplay
– Memorable Storylines = $$$
– Using Playwriting Mechanics (This isn’t Shakespeare)

E-mail: scott@theisemanfirm.com

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